GDPR: an opportunity to build consumer trust

This article looks at how companies can use the upcoming General Data Protection Regulations (GDPR) in the EU to build consumer trust.

Many marketers view the forthcoming General Data Protection Regulations (GDPR) that will come into effect in May 2018 as a daunting prospect, another business challenge to overcome. But Ardi Kolah, executive fellow and programme co-director at Henley Business School, takes a different view. He believes that GDPR, which is an u

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