From start-up to Asian super-brand: Grab’s tips for marketing success

Looks at how Grab, the ride-hailing company, turned into a household name in Asia and explains the brand's tips for success in becoming a homegrown billion-dollar company.

As Grab's group vice president of marketing recalled at the recent Mumbrella 360 Asia conference in Singapore, the ride-hailing company has come a long way since its humble startup days.

"We were operating out of a storeroom (in Kuala Lumpur, Malaysia), and all we had was vision and dreams," said Cheryl Goh.

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