From “Atlanta Monster” to “Monster: The Zodiac Killer”: building out a true-crime podcast brand

HowStuffWorks, the education-focused media company, saw great success with a true-crime podcast entitled “Atlanta Monster”, and hopes to repeat this impact with the second season in the “Monster” franchise.

Conal Byrne, president, HowStuffWorks

“Atlanta Monster” was the breakout podcast hit of 2018.

The true-crime series launched in January 2018, and recounted the circumstances surrounding the murder of more than 25 children in Atlanta between...

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