Foot Locker’s formula for reaching millennials and Gen Z

Foot Locker, the sneaker and apparel retailer, has developed a three-pronged strategy to engage millennials and members of Gen Z.

At first blush, the main brand objective for Foot Locker – the sneaker and apparel retailer – seems to make no sense.

“We constantly want to be out of stock,” Vijay Talwar, the New York-based organization’s president/digital,...

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