Five ways India is fighting rampant ad fraud

Ad fraud is rampant in India, and marketers are stepping up to combat the problem.

According to Moneka Khurana, country head for the Mobile Marketing Association in India, ad fraud is a huge problem for the entire digital advertising ecosystem but especially in India where ad fraud has risen by as much as 40%.

The MMA conducted a survey to benchmark the current practices that marketers use in order to assess and combat mobile ad fraud.

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