Five steps to building a predictive data capacity

This article offers advice to marketers on the steps to building a functional predictive data capacity.

According to Luke Brown, chief executive officer of creative agency Affinity, the key to using “scary smart” data more effectively in marketing is having a firm methodology and acknowledging that datasets that work for one business won&rs

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands