Five consumer & economic trends shaping Asia in 2018

This article outlines five key consumer and economic trends brands should watch for in Asia in 2018, including the rise of India and Indonesia, premiumization, segmentation and the ongoing China slowdown.

A prolonged China slowdown and sluggish growth in many Asian markets has seen a number of companies in the region enter a holding pattern, slashing marketing budgets and wary of large-scale investment in a difficult economic climate. This hesitancy has...