According to Moneka Khurana, country head for the Mobile Marketing Association in India, ad fraud is a huge problem for the entire digital advertising ecosystem but especially in India where ad fraud has risen by as much as 40%.
The MMA conducted a survey to benchmark the current practices that marketers use in order to assess and combat mobile ad fraud.
Highlights from the survey include:
- Although 22% of mobile ad budgets fall victim to ad fraud, exploring new technologies or approaches to counter it is not a high priority for most marketers.
- Nine out of ten marketers...