Five things brands can do to anticipate future customers and build for growth

The evolution of customer experience requires a shift from personas to personalisation, functional to emotional, heuristic-based to data-based, and episodic design to continuous design.

 COVID-19 may have turned 2020 a trying year for most, but as digital transformation expert Charlene Li sees it, it is a great time for businesses, not just to survive, but to thrive.

“Disruption is an opportunity to grow, and to find those relationships with customers,” said the author and senior fellow at research firm Altimeter during the Adobe Experience Makers Live event. “This is a fantastic time to be looking for those oppo

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