Five Asian retail trends for 2018

Outlines retail trends shaping Asia, including mobile shopping, in-store technology, and innovative shopping experiences, with a focus on China and Indonesia.

Consumers in Asia are markedly different from their counterparts in other regions, according to Jake Shepherd, GfK's head of retail in Asia Pacific.

"There's something in the psyche of these shoppers which is quite different," said Shepherd, speaking at the recent New Retail Asia Summit in Singapore.

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