Research from the PWC Sports Survey 2018 predicts that in the next three to five years, the main platforms for sports consumption will be the tech platforms. But this trend is already well advanced, according to Peter Hutton, Director of Global Live Sports Partnerships and Programming at Facebook.

Making his first public appearance since joining Facebook from Eurosport, Hutton was at the Leaders Sport Business Summit (London, October 2018) to discuss how the sports industry can leverage social media to reach new audiences and experiment with new forms of production.

There is, he believes, a huge opportunity for Facebook to “bring fans together” and help them experience sport “in a better way”.

“Ultimately, if we’re bringing people together we’re building community and that’s the mission of our team,” he said. “It’s to amplify the power of sport, build community, to connect fans to the content they love and create sustainable value to come.”