European SVOD alliances set to suffer in global war between Netflix, Disney and Apple

Simon Murray, media analyst at Digital TV Research, outlines trends in the OTT television and video sector in Western Europe.

The runners and riders have lined up and the flag has been dropped, marking the beginning of the race for subscriber video on-demand (SVOD) supremacy.

Major players are jostling for position, in the hope of catching Netflix and Amazon Prime Video. Apple has taken the wraps off its forthcoming streaming product, Apple TV+, while many are enthused by the potential for Disney’s upcoming SVOD platform, Disney+, which is to launch in the US in November. Viacom, NBCUniversal and WarnerMedia are at varying stages of launching their own services.

Viacom’s hybrid approach

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