Estée Lauder finds the beauty in voice technology

Estée Lauder, the beauty company, partnered with Google on a voice-led marketing program for its Advanced Night Repair anti-aging product.

In May 2018, Estée Lauder launched a series of lighthearted marketing messages to help consumers navigate the complex world of skincare.

Although the underlying premise of the communications was typical for a beauty brand, the proposed solution was not. The suggested response involved activating a Google Home interactive speaker, or a smartphone assistant, then making an oral request

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