ESPN explores cross-platform ad lift in Latin America

Geoffrey Precourt

This event report provides various insights from ESPN, the sports-focused media group, regarding the effectiveness of cross-platform advertising.

Brand equity & strength
Recall & recognition
Latin America (general region)
Multiscreening

ESPN explores cross-platform ad lift in Latin America

Geoffrey PrecourtWarc

ESPN has long been a champion of cross-platform marketing. And, through the global reach of events such as the FIFA World Cup, it's been conducting an open-ended studyof various...

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