ESOMAR WM3 Day Two:
Interactive audiences, impact of search and researching Twitter users
Laura JamesWARC Online
This is one of a series of edited extracts from the ESOMAR WM3 Conference. Other articles cover:
- Finding the right media formats for brands and measuring WOM
- Facebook, growing global TV, OoH guidelines and cross-media research
Interactive Audiences
Day two's morning focus was digital measurement, with the opening session providing an update from project MIA.
The goal of MIA (Measurement of Interactive Audiences) is to share best practice throughout the industry and spark debate on how internet audience measurement should develop....