Digital media’s ideal partner in a multi-screen world: TV

New research from Kantar indicates that even in a multi-screen world, it’s TV – which remains popular and influential - that can enhance the digital media experience.

“We need to stop this craziness about data,” Kantar’s regional director of media and digital, Pablo Gomez, implored recently at the Asia Pacific Media Forum 2018 conference in Bali, Indonesia.

“More data is not the answer,”...