Diageo brews up enticing brand experiences

This event report outlines how Diageo, the alcoholic drinks group, is connecting its brands with engaging consumer experiences.

Syl Saller, Chief Marketing and Innovation Officer at alcoholic-drinks group Diageo, believes the definition of luxury is changing.

"It's not about what I own," she told delegates at the 2017 South by Southwest (SXSW) Conference in Austin, Texas. "It's about who I am."

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands