Denny’s flips the marketing textbook to find its purpose

Denny’s, the quick-service restaurant chain, has successfully reinvigorated its brand in the face of various headwinds.

Denny’s had a simple, but serious, problem: It was so dull that people simply forgot to include it in their consideration set.

“Let me take you back to 2009,” John Dillon, svp/CMO at the 65-year-old Lakewood, California-based quick-service restaurant chain, said to 3,000 delegates at the Association of National Advertisers’ (ANA) 2018 Masters of Marketing W

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