Denny’s had a simple, but serious, problem: It was so dull that people simply forgot to include it in their consideration set.
“Let me take you back to 2009,” John Dillon, svp/CMO at the 65-year-old Lakewood, California-based quick-service...
Denny’s had a simple, but serious, problem: It was so dull that people simply forgot to include it in their consideration set.
“Let me take you back to 2009,” John Dillon, svp/CMO at the 65-year-old Lakewood, California-based quick-service...
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