Data offers challenges and opportunities: Aditya Birla

Data scientists could overtake brand managers in India’s new era of marketing, according to a senior executive at Indian mega-conglomerate, Aditya Birla.

D Shivakumar, group executive president of corporate strategy & business development at Aditya Birla Group, believes that marketing organisations need to rethink and restructure their operations in order to face the challenges posed by the mobile

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