D Shivakumar, group executive president of corporate strategy & business development at Aditya Birla Group, believes that marketing organisations need to rethink and restructure their operations in order to face the challenges posed by the mobile technology boom in India. In particular, data-driven marketing will force brands to reconsider how their marketing efforts are structured.
Shivakumar has been with the Aditya Birla Group since January 2018. The Aditya Birla Group is a $44.3bn corporation, a fortune 500 company with interests in telecom, cement, yarn, insurance, apparel and more.
Data explosion
Shivakumar believes that data is the new oil...