Data, experience curation, social interaction: PepsiCo’s three trends for the next ten years

PepsiCo, the food and beverage manufacturer, is drawing on three core trends as it thinks about the next ten years.

Ram Krishnan believes the COVID-19 pandemic has propelled brands and consumers into a new reality that will transform the marketing industry over the next ten years.

“One of the questions that we keep asking ourselves is, ‘Are we going to go back to normal?’” the global chief commercial officer at food and beverage giant PepsiCo said at Cannes Lions Live, an online conference held by LIONS, a sister company of WA