Culture, customer, content: Johnson & Johnson reinvents its marketing

Johnson & Johnson, the global FMCG company, has reinvented its marketing to focus on customer-centricity, brand experiences and content.

Survival, pure and simple, is what’s at stake for all companies today: that was the message that Richa Goswami, who recently took on a new role as Johnson and Johnson’s (J&J) Chief Total Brand Experience Officer from Chief Digital Off

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