COVID-19’s leveling effect: Cadillac adjusts to find new sales channels online

Cadillac, the automaker, has adapted in numerous ways to the COVID-19 pandemic as it keeps up with changing habits and preferences among consumers.

“The world really slammed on the brakes in mid-March,” argued Melissa Grady, CMO/director of media and performance marketing for Cadillac, the auto marque.

“It was almost literally like a car accident: You slam the brakes and you have a whiplash moment. And then you were trying to understand [what happened]. It takes your brain a minute to catch up and process.