Content and experience: how MatchesFashion taps the luxury fashion market

Digital remains an underused channel in luxury retail but there are significant opportunities for growth.

There is a huge untapped opportunity to sell luxury goods online, fuelled by digital communications that inspire a daily "urge to splurge", the Shoptalk Europe conference (Copenhagen, October 2017) heard.

Ulric Jerome, CEO, the online luxury fashion business valued at US$1 billion, explained that while 20% of general apparel is now sold online, 50% of consumer electronics and 60% of travel, only 8% of luxury goods are now sold via e-commerce.

This is despite heavy digital usage by the buyers of high-end goods, and the ability to make the process of receiving goods fast and easy., for example,...

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