Content and experience: how MatchesFashion taps the luxury fashion market

Digital remains an underused channel in luxury retail but there are significant opportunities for growth.

There is a huge untapped opportunity to sell luxury goods online, fuelled by digital communications that inspire a daily "urge to splurge", the Shoptalk Europe conference (Copenhagen, October 2017) heard.

Ulric Jerome, CEO MatchesFashion.com, the online...