Consumer research helps Levi’s do a shoppers’ in-store make-over

Levi’s, the apparel retailer, is transforming the bricks-and-mortar retail experience to make it more engaging for shoppers.

Brick-and-mortar retail often is perceived as being disastrously out of fashion with today’s digitally-savvy consumers.

Carrie Ask begs to differ. As EVP/president of global retail at Levi Strauss & Co., the apparel manufacturer, she believes...

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