Connect to busy audiences with storytelling, urges Star TV India chief

As Indians are inundated with more content, the head of India’s Star TV believes that powerful storytelling and technology integration is the way to connect.

Sanjay Gupta, managing director at Star India, said that in an interconnected world where technology rules, it is the well-told, big stories that matter in the end.

Star India Private Limited is an Indian media conglomerate, a wholly-owned subsidiary of Walt Disney Company, India. It is the largest broadcasting network in India with more than 60 sports and entertainment TV channels. In 2015, Star India launched

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands