Confidence in data, analytics drives NASCAR from oval to “roval”

The National Association for Stock Car Auto Racing (NASCAR), the racing series, has used consumer insights to help discover new ways to engage current and lapsed fans.

On the National Association for Stock Car Auto Racing (NASCAR) circuit, life is nothing but a series of left turns. And, for decades, the oval track has exerted a powerful pull on Americans, especially in the Southeast.

Norris Scott, vice president/analytics and insights, NASCAR

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