Coca-Cola boosts new real-time measurement metric

This event report outlines how Coca-Cola, the soft drinks giant, measured advertising engagement among Brazilian teens in real time during the 2016 Olympic Games.

Coca-Cola boosts new real-time measurement metric

Geoffrey Precourt

BrainJuicer has a new model for measuring real-time user engagement with advertising. And Coca-Cola Brasil is convinced the program delivers useful results that can improve performance....