Citi strikes a new note for inclusion in ads with “#SeeHerHearHer”

Citi, the financial-services provider, is using its marketing muscle to boost female empowerment in the music industry.

Citi has put music at the center of its attempts to win a place in the hearts (and wallets) of consumers.

“We will do over 8,000 events this year in music,” Jennifer Breithaupt, Citi’s global consumer chief marketing officer, explained....

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