Chobani introduces "phigital" marketing

This event report outlines how Chobani, the yoghurt brand, is using “phigital” marketing to drive engagement.

Chobani introduces "phigital" marketing

Geoffrey Precourt Warc

The white-on-blue reversed-type screen behind Peter McGuinness at the Association of National Advertisers' (ANA) 2015 Digital & Social Media East Conference on Amelia Island, Florida, told a new story:


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