Chat-bots in India: The end of multiple apps?

This article explores the opportunities and challenges chat-bots could provide for brand to consumer communication in India.

Chat-bots in India: The end of multiple apps?

Anil Thakraney

Artificial intelligence (AI) is predicted to have a major impact on the marketing industry - in a recent survey more than half of global CMOs said they expected the future impact of AI on marketing...