Chat Apps: What marketers must know on the future of social

This article outlines what brands need to know about chat apps in Asia, which are predicted to overtake Facebook for number of unique users in 2016.

Chat Apps: what marketers must know on the future of social

Low Lai Chow and Anna Hamill

Chat apps will overtake social media giant Facebook for users in the near future, and brands must act now to avoid being left behind, particularly in Asia.

That was the message from Simon Kemp, the regional managing partner for We Are Social in Asia at the recent Digital Marketing World Forum (DMWF) 2016 in Singapore.

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