CBS’s Poltrack offers state-of-marketing-research insights

Marketing researchers must be willing to take more risks as they look to cement their place in a rapidly-changing ecosystem.

As marketing-research delegates from all over America gather in New York for the Advertising Research Foundation’s (ARF) 2018 CONSUMERxSCIENCE conference, David Poltrack has identified a problem for the brand stewards who rely on information-rich...

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