C&A's four tips for success in Brazil

This event report breaks out four key tactics which have helped C&A, the multinational apparel retailer, assume a leading role in its category in Brazil.

C&A's four tips for success in Brazil

Stephen WhitesideWarc

Having opened its first store in Brazil nearly four decades ago, apparel chain C&A was serving the country's style-conscious shoppers long before the idea of the BRICs became fashionable....

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