C&A's four tips for success in Brazil
Stephen WhitesideWarc
Having opened its first store in Brazil nearly four decades ago, apparel chain C&A was serving the country's style-conscious shoppers long before the idea of the BRICs became fashionable.
The company – which is based in the Netherlands, and has over 1,575 stores across Europe, from Germany and France to Poland and Serbia – today runs more than 290 branches in Brazil, collectively receiving 30 million visitors a month.
"We are the market leader in the terms of fashion apparel, and the number-one top-of-mind brand recognised by the customer," Paulo...