Carnival creates an “experiential Internet of Things” to deliver personalized travel experiences

Stephen Whiteside

Princess Cruises, a unit of Carnival Corporation, has built an “experiential Internet of Things” that allows it to understand and serve consumers in almost real time.

Personalisation
Tech-driven innovation
Internet of Things (IoT)
Travel agents, tour operators
Customer experience
United States
Strategy

Last year, Princess Cruises – a sea-faring vacation brand owned by Carnival Corp. – introduced connected wearable devices for passengers on its digitally-enabled ships.

The 1.8-ounce OCEAN Medallion can be worn like a pendant, sportsband, or bracelet by...

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