Carhartt: From workwear brand to craft brewer

This event report outlines how Carhartt, the workwear manufacturer, engaged consumers in a new way by developing a branded craft beer.

Carhartt: From workwear brand to craft brewer

Stephen Whiteside Warc

Carhartt is recognised everywhere from construction sites to boiler rooms and steel mills for providing durable apparel.

Thanks to an unlikely brand extension launched in the fall of 20

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