Capitalising on India’s growing OTT space

There’s a lot of room for better consumer engagement via OTT as the industry grows rapidly in India, and marketers are already looking at how best to leverage it.

With the over-the-top (OTT) video market growing rapidly in India, marketers are looking for ways to best leverage the channel to engage with consumers. But there’s still debate over traditional versus digital platforms and how brands can really benefit...

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