Can apparel brands drive customer loyalty with digitally-connected clothes?

Digital tools like Bluetooth-powered labels can help fashion brands foster direct relationships with consumers and build customer loyalty over time.

Last year, Tommy Hilfiger unveiled a new apparel line that promised to enhance customer loyalty in a unique style.

Every item in the Tommy Jeans Xplore range – which incorporated over 20 offerings, from men’s sweatshirts and hoodies to jackets and skirts for women – came equipped with a unique “smart” tag that enabled a buyer to accu

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