Can China's biggest brands take over the world?

This article, based on BrandZ's 2017 study of Chinese brands, covers how more Chinese brands can achieve international success.

Poor quality goods and cheap knock-offs: that may be the common perception of Chinese products of many consumers today. But Nichola Rastrick, Kantar's CEO of Insights in Singapore, thinks there are no longer good grounds for thinking this way.

"These people are really out of touch with reality," said Rastrick at the recent MRMW APAC conference, where she presented a session alongside Hillary Nie, Google's Head of Market Insights in Greater China, on Chinese brands that have successfully bu

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