Cadillac "Dares Greatly" in repositioning

This event report outlines how Cadillac is using storytelling both to reposition its brand and guide the various agencies producing this work.

Cadillac "Dares Greatly" in repositioning

Geoffrey PrecourtWarc

"Imagine a place where the lights are always on. And no matter what time you get there, people are always celebrating. The sun might be setting or coming up. It doesn't matter, because where...