BuzzFeed rethinks content for millennial parents with Tasty

BuzzFeed, the global multimedia publisher, believes that marketers must create content for the 'whole person' when targeting parents, which it has sought to do with Tasty, its wildly popular food vertical.

Publishers and advertisers wanting to target parents are better off appealing to the "whole person" rather than their role as parents, according to Charleen Ong, Director of Client Services at BuzzFeed.

"A person is going to come to BuzzFeed not only to...

Not a subscriber?

Schedule your live demo with our team today