Burger King: “If you’re not afraid, don’t do it.”

Burger King’s CMO, Fernando Machado, explains how the fast food giant broke out of boring advertising, and his view on the future of the brand in India.

Fernando Machado, Chief Marketing Officer of Burger King, exhorted participants at the Zee Melt conference held in Mumbai in May to take risks if they want to do ground-breaking work for their brands.

Burger King was awarded ‘Creative Marketer O

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands