When Budweiser, perhaps the most iconic of all American beers, asked consumers their impression of its brand, the results were disappointing.
In the face of the craft-beer movement, the King of Beers was often seen as an industrial-scale brew that lacked soul. And while Anheuser-Busch InBev, Budweiser’s owner, does take a “super high-tech” approach to producing its beverages, it knew boast
