Budweiser builds an e-commerce business with first-party data and smarter advertising

Budweiser, the beer brand, is ramping up its e-commerce capabilities as more shoppers turn to e-commerce in the face of the COVID-19 pandemic.

In the face of the on-going Coronavirus pandemic, Budweiser is finding a new channel for sales and distribution as consumers turn to online retail to keep their refrigerators beer-ready.

“With the fact that people are at home,” reported Steve Arkley, vp/global marketing for Budweiser, which is owned by Anheuser-Busch InBev, “we're seeing an acceleration in e-commerce … and we’re looking for ways in which we can utilize technology to

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands