Brands and sport in Latin America - a missed opportunity?

At the Festival of Media Latin America 2011, the sports marketing panel highlighted the impending opportunity presented by Brazil's hosting of the 2014 Football World Cup, followed by the 2016 Olympics.

Brands and sport in Latin America – a missed opportunity?

Ivan Castano

There is now a huge potential for brands to use sport to connect with Latin America's growing consumer classes. Media investment in the region is expected to boom around Brazi

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands