Ronald McDonald. Tony the Tiger. Mr Peanut. The Aflac Duck.
Each of these iconic characters has come to represent their parent brand – McDonald’s restaurants, Kellogg’s Frosted Flakes cereal, Planters peanuts and Aflac insurance, respectively...
Brand characters boost the effectiveness of TV ads
System1, the research firm, assessed thousands of television ads to determine if the presence of a brand character yielded an improvement in performance.
