Brainy Bar 4: Age compression, multisensory branding and the power of music

This article explores the concept of age, specifically in terms of 16-19 year olds and those over 65, in relation to branding, personal attitudes and perceptions, and responses to music.

"Clients know now that emotion is the main profit [driver]," according to Dr Cristina de Balanzo. "Brands finally understand that they have to become human to connect and build trust."

The founder of Walnut Unlimited, a neuroscience consultancy, was celebrating the increasing penetration of neuroscience in brand marketing, as she addressed a Brainy Bar session in London in April 2017. One of a series of events jointly organised by

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