Brainy Bar 3: Subtlety, agility and differentiation - three routes to neuromarketing success

Joseph Clift

This event report covers the neuroscience event, Brainy Bar 3, which explored some of the latest thinking in the applications of neuroscience in advertising.

Subtlety, agility and differentiation: Three routes to neuromarketing success

"Neuro is not exclusively used for testing. Once you feel empowered – as an agency or a client – to act, none of us can ignore neuro. And there's no point in a client testing something with a neuro lens if it hasn't been created with one, too."

So said Trish Rajo Brea, senior CMI manager for global laundry at FMCG giant Unilever. She was speaking to a packed Brainy Bar session held in London in September 2016, jointly organised by Walnut Unlimited, a neuroscience consultancy, and Warc.

De Balanzo talks...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands