Brainy Bar 3: Subtlety, agility and differentiation - three routes to neuromarketing success

This event report covers the neuroscience event, Brainy Bar 3, which explored some of the latest thinking in the applications of neuroscience in advertising.

Subtlety, agility and differentiation: Three routes to neuromarketing success

"Neuro is not exclusively used for testing. Once you feel empowered – as an agency or a client – to act, none of us can ignore neuro. And there's no point in a client testing something with a neuro lens if it hasn't been created with one,

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